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Maximizing ROI with Explainer Videos

Explainer videos are more than eye-catching visuals – they're strategic assets that can significantly impact a business's ROI. These concise, animated content pieces hold the potential to deliver impressive returns, making them a favorite among businesses seeking to make the most of their marketing efforts. In this blog post, we delve into the art of leveraging animated explainer videos to boost ROI, achieve marketing success, and measure the financial impact.

Marketing Explainer video ROI

It's fascinating to note that as of now, 91% of marketers recognize the power of video and utilize it as a central component of their marketing strategy. It's clear that these dynamic mediums are steering the course of modern marketing approaches.

The sentiment of the audience aligns as well, with 91% of consumers expressing that a brand or company they support should provide more video content. This convergence of perspectives highlights the immense potential of explainer videos in forging meaningful connections and driving compelling results.

The ROI Potential of Animated Explainer Videos

In a competitive digital landscape, achieving a strong return on investment (ROI) is the holy grail of marketing efforts. Animated explainer videos have emerged as a dynamic tool that can play a pivotal role in driving higher ROI. Here's how:

1. Elevating Conversion Rates: Power in Engagement

Animated explainer videos possess a remarkable ability to drive conversions. By encapsulating your product or service's value proposition in an engaging and succinct manner, these videos captivate viewer attention and guide them towards the desired action. Whether it's encouraging trial sign-ups, facilitating purchases, or compelling form submissions, the immersive nature of animated explainer videos increases the likelihood of conversion.

SAAS product video marketing character on hill

On average, websites featuring explainer videos witness a higher conversion rate compared to those without. A well-crafted explainer video can yield a significant increase in conversion rate, thereby contributing to a stronger ROI.

2. Boosting Engagement: Paving the Path to Conversion

Engagement stands as a fundamental precursor to conversion, and animated explainer videos excel at capturing and retaining audience interest. The fusion of dynamic visuals, concise messaging, and clear calls to action creates an environment that entices viewers to remain immersed in your content. This prolonged engagement not only heightens the chances of conversion but also amplifies brand recall and recognition.

3. Enhancing Click-Through Rates: Video-Powered Curiosity

Strategically embedded in email campaigns, landing pages, or social media posts, animated explainer videos can significantly elevate click-through rates. The allure of visually appealing content and the promise of valuable insights motivate viewers to click and explore further. This heightened click-through rate generates an influx of traffic to your website or landing page, thereby increasing conversion opportunities.

SAAS ai explainer video team working animation

4. Sharing Across Channels: Tailored Dissemination for Varied Goals

The adaptability of animated explainer videos positions them as ideal candidates for distribution across diverse digital channels. Depending on the video's objective and your target audience, consider sharing your explainer video on:

  • Your landing page

  • YouTube

  • Social media platforms (Facebook, Twitter, LinkedIn, Instagram)

  • Email newsletters

  • Webinars or virtual events

  • Sales presentations

5. Simplifying Complex Concepts: Clarity for Deeper Engagement

Intricate products or services often entail complex concepts that can challenge effective communication. Animated explainer videos simplify these concepts, rendering them easily comprehensible for the audience. By breaking down intricate ideas into straightforward visuals and concise narration, you not only educate your audience but also make your offering more accessible and appealing.

Measuring the ROI of Animated Explainer Videos

While the benefits of animated explainer videos are evident, quantifying their ROI is equally vital. Employ analytics tools to monitor metrics like engagement rate, conversion rate, click-through rate, and viewer retention. Compare these metrics against the investment made in video creation to gauge their efficacy. Additionally, track lead generation and sales figures directly linked to the videos. By dissecting these data points, you can glean insights into the concrete financial impact of your animated explainer videos.

character illustration of working woman on dashboard of product UI

Tracking Metrics to Measure ROI

To gauge the potency and impact of your explainer video, monitor these metrics:

  1. Website traffic

  2. Click-through rates (CTRs)

  3. Engagement metrics

  4. Social media shares and engagement

  5. Conversion rates

  6. Lead generation

  7. Cost per acquisition (CPA)

  8. Revenue generated

  9. Customer feedback and surveys

Unlocking a Competitive Edge with Explainer Videos

Beyond direct financial gains, animated explainer videos offer a competitive edge. Their engaging and informative nature distinguishes your brand, positioning you as a thought leader and a trusted industry resource. A well-crafted explainer video not only engages your audience but also bolsters credibility, creating a connection that competitors might struggle to replicate.

 explainer video Character looking at product ui

Understanding the Impact: Marketers' Perspective

To further underscore the strategic importance of video marketing, let's take a look at some insightful data gathered from a survey of marketers:

Reason for using Video Marketing

Share of marketers

Helps increase traffic


Helps increase Dwell Time


Helps increase understanding of product or service


Helps generate leads


Helps directly increase sales


Helps reduce support calls


Helps increase brand awareness


Helps generate good ROI


This data speaks volumes about the diverse advantages that video marketing, including explainer videos, brings to the table. From driving traffic and boosting engagement to generating leads and increasing sales, marketers recognize the multifaceted benefits that video content can provide. Notably, an overwhelming 87% of marketers see video marketing as a pathway to achieve a good Return on Investment (ROI).

By aligning your marketing strategy with the power of explainer videos, you not only tap into these strategic benefits but also set your brand on a trajectory toward enhanced market presence and measurable success.


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